We receive a lot of phone calls from companies trying to sell us advertising. The truth is in my opinion, most advertising doesn’t work but the sales people have a job to make you believe it does.
Some of these advertising companies use underhand tactics and slight of tongue with plenty of jargon thrown in to try and get you to sign a contract. My worst experience happened back in 2008 with a company called Yellow Partnership. They also trade under other names such as Strawberry Education. They had some real fast talking, aggressive people hiding behind their phones lines. Like a some other companies who call me, they claim to be working on behalf of charity organisations and a percentage of their profit goes to good causes. After receiving the spiel from their sales adviser about my advert being placed in one of their calendars or wall charts I said I would think about it (ie I would check their company on the net and see what experiences other people had had with them, all of which I found to be very bad so did not get back to them).
A week later I received a calendar with my companies logo & phone number on it, which they had pulled off the website. It was nothing inspiring but it came with a covering letter thanking me for agreeing to advertise with them and an invoice to boot. The calendar was one of 200,000 that was being sent out to people in my area, allegedly. I wasn’t impressed and phoned them up to tell them I had not agreed to advertise with them. The sales person agreed and then went on to advise on the large volume of calendars that would be distributed, but would not give specifics on who exactly these calendars would be distributed to, just ‘people in my area’. Then the emotional blackmail with her soft tone and almost crying/wining type voice and constant repeating of “We’re doing this for the kiddies”. This can be very affective, unfortunately I’ve heard it dozens of times before from other ‘fund raising organisations’. Genuine fund raising organisations such as RSPCC just don’t use tactics like that.
In the upcoming weeks the invoices kept landing on the door. I kept phoning to tell them I would not be paying for something I did not agree to. The advisor told me I had agreed verbally over the phone and I was now tied into a ‘verbal contract’ which was legally binding and they have the recording on tape. They would not let me listen to the tape, they said it was for their use not mine. Now, if I had agreed which I know I did not then the simple thing to do would have been to let me listen to the recording.
Then came the debt collection letters and threats of bailiffs visiting my premises to recover monies owed. Then came the phone calls from someone claiming to be from Kingston Bailey Debt Collection Services. Their phone number was one digit different from Yellow Partnership so they were obviously in the same building and collaborating together. They were loud and aggressive shouting down the phone at me. “We are going to bankrupt you then we are going to put your company into liquidation if you don’t pay”, blah blah blah. I couldn’t believe the crap they were throwing at me, they really were cowboys hedging their bets hoping that I would do what others might do and give in and pay them their dirty unearned money. I openly invited them to take me to court and to bring with them their tape recording of their verbal contract. I never heard from them again.
As an aside I did contact their Finance Director by phone posing as an interested advertiser and politely quizzed him on the percentage of profit that his company give to charity organisations. Needless to say he was extremely edgy and went all round the houses explaining what a great job his company does for charities and because they have new projects on the horizon he could not give me any figures for the current year. I asked him for percentages and actual amounts from previous years that were given to charity organisations and he got bolshy and wanted to know more about my business and who I am. He was never going to divulge so I hung up.
It is companies like this that give legitimate advertising companies and genuine fund raising organisations a bad name. For this reason Oven Ready never advertise with companies that call us. If we want to advertise with you then we will call you.
I have just done a quick google on the Yellow Partnership after writing this and have found that they were folded down in 2009 in the High Court. About time too, they traded for 10 years and took a lot of money from many small businesses.
http://blogs.mirror.co.uk/investigations/2009/03/end-of-the-road-for-yellow-par.html
http://blogs.mirror.co.uk/investigations/2010/10/two-jailed—at-last—for-the.html
http://www.blagger.com/db4/company_id/2652/companyname/Yellow-Partnership.html